Unstick Your SaaS GTM
Hands-on GTM execution for B2B SaaS founders stuck in founder-led sales.
Rated 5 stars
★★★★★
Worked with B2B SaaS founders
From early traction to enterprise GTM motions.
If this feels familiar, you’re not alone.
✔ You’ve hired, but GTM still feels fragile
✔ Pipeline exists, predictability doesn’t
✔ Sales still depends on you
✔ Expansion feels heavier than it should
This isn’t a motivation problem.
It’s an execution gap.
How I Help Founders
A hands-on, execution-first approach to fixing founder-dependent GTM.
Diagnose What’s Not Working
We start by identifying where GTM breaks down - ICP gaps, unclear positioning, weak outbound, or fragile sales motion.
Execute Alongside You
Stabilise & Hand Off
We work hands-on with you to fix it - building pipeline, tightening demos, and putting GTM execution on rails without losing control.
You leave with a repeatable GTM setup your team can run without you being pulled into every deal.
This typically happens over a focused 30-day GTM sprint.
Case Study:
Before
✔ 4 sales reps, no predictable GTM
✔ Spray-and-pray outreach
✔ Product pitched as B2C despite enterprise depth
✔ Founder stuck between tech and sales confusion
From founder-led chaos to enterprise GTM clarity.
How the GTM Was Rebuilt
✔ Repositioned product as B2B enterprise AI recruitment
✔ Killed weak segments, doubled down on IT, ITeS & Consulting
✔ Built GTM messaging, pricing, and sales process from scratch
✔ Worked hands-on across pipeline, pitches, and closes
After
✔ Clear, repeatable enterprise GTM motion
✔ First serious B2B customers closed
✔ Secured a Big 4 firm as a client
✔ Founder freed to focus on tech while GTM ran independently
“Rohit helped us bring structure to our GTM and move away from founder-led sales chaos.”
Nikita Jain
Founder & CEO, Eubrics
“Rohit helped us shape our GTM and plan our Middle East expansion with clarity.”
Ashwin Naik
Founder & CEO, Manah
What Founders Say...
How I Work With Founders
What this sprint is designed to do by the end of 30 days:
Clear ICP and enterprise-ready positioning
A defined, repeatable GTM motion (not guesswork)
A sales process your team can actually follow
Reduced founder involvement in day-to-day sales execution
This is not theory. It’s hands-on execution to remove GTM fragility.
30-Day GTM Reset Sprint
(For B2B SaaS founders where sales still depends too much on the founder)
A focused, execution-first way to fix founder-dependent growth
Founder Bandwidth Recovery
What I do during the sprint?
Diagnose GTM breakdowns (ICP, messaging, pipeline)
Rebuild positioning, process, and execution rhythm
Work hands-on across pipeline, demos, and live deals
You’re not managing this. I’m in it with you.
Who this is for?
B2B SaaS founders with some traction
Founder still heavily involved in sales
A sales team exists, but predictability doesn’t
You want clarity and momentum, not advice decks
Who this is not for?
Idea-stage startups
Founders looking for advisory-only help
Teams not willing to change how GTM currently runs
We’ll quickly assess fit and whether a 30-day reset makes sense.
For a small number of founders, I also step in as an execution partner beyond the sprint - owning GTM decisions, sales execution, and team alignment so the founder can fully focus on product and hiring.
This is discussed only after an initial GTM reset conversation.
